Ghana Tourism Authority launches Heritage Month

THE Ghana Tourism Authority (GTA) has launched Heritage Month to project the coun­try’s culture and sensitise Ghana­ians to be proud of their cultural heritage.

Heritage Month for March would be expressed through culinary, fashion, arts exhibitions, and pro­motion of locally made products, among others.

Speaking at the launch on Mon­day, March 3, the Chief Executive Officer (CEO) of GTA, Maame Efua Houadjeto, paid tribute to the country’s fore bearers who con­tributed immensely to preserving the past through their unique ways.

She said that it was because of them that today’s generation could celebrate where they have come from.

According to him, GTA’s do­mestic marketing campaign, See Ghana, Wear Ghana, Eat Ghana, Feel Ghana, and Experience Gha­na, would be activated in various forms.

Against this backdrop, she touched on how the Black Star Experience would be Ghana’s unique tourism brand to impact the creative economy.

She said this would be achieved through carnivals, fashion festi­vals, concert party competitions, food fairs, film week, theatrical and drama performances, among others.

Outlining the activities for the Heritage Month, the Deputy CEO of GTA, Mr Gilbert Aggrey, aka Abeiku Santana, said all regional officers will go on media platforms across the country to champion the heritage month message.

He noted that the Musicians Union of Ghana (MUSIGA) will also have a role to play in this initia­tive across the country.

Additionally, he revealed that there would be a ‘Made in Ghana Rave’ at Kwadaso in the Ahanti Region on March 6. He added that Akwaaba Festival would also take place at the National Theatre from March 6-8.

He further revealed that on March 14, the maiden Taste 68 Food fair would take place at the Kwame Nkrumah Memorial Park.

Director, Diaspora Affairs at the Office of the President, Kofi Okyere-Darko said, he sees it as a laud­able call as part of the Black Stars Experi­ence which is aimed at creating an all year round calen­dar for the sector.

He noted that his outfit in collaboration with the Ministry of Foreign Affairs have urged mis­sions abroad to wear Made-in-Gha­na clothes for the entire month of March.

Mr.Kofi Okyere Darko charged the media to play at least 70 per cent Ghana music for the entire month.

Presidential Staffer for Black Stars Experience, Rex Omar, on his part, said this year’s Heritage Month is not just a celebration of the past but a call to action for the present and the future.