Afrobeach Festival launched 

Afrobeach Festival has been launched in Accra to promote cultural celebration and environmental sustainability in Ghana.

Organized by LMB Afrobeach Festival LTD., the five-day event will feature two distinct segments: the Christmas Experience from December 27-29, 2024, and the New Year Experience from December 31, 2024, to January 1, 2025.

Scheduled to take place at Laboma Beach Resort, the festival aims to supplant Afro Nation in Ghana, showcasing the rich African cultural heritage and the vibrant spirit of the local community.

Attendees can look forward to musical performances, cultural and art exhibitions, indigenous African food delights, fashion and design showcases, and more.

At the launch over the weekend, media personality and organizing team member Abeiku Aggrey Santana delivered a keynote address, emphasizing the festival’s significance. “I’m particularly excited for the launch of the Afrobeach Festival, which is a testament to the rich culture and heritage of Ghana, especially the people of La Dade Kotopon and its environs,” he said.

He noted that the festival honors the visionaries and community leaders whose efforts have transformed Laboma Beach Resort into a pristine destination.

He further revealed that the festival’s commitment to sustainability aligns with the United Nations’ Sustainable Development Goals (SDGs), particularly Goal 13 (Climate Action) and Goal 17 (Partnerships for the Goals).

Mr Santana added that the Afrobeach Foundation will lead sustainable projects to support coastal communities and preserve biodiversity.

As a tourism and hospitality entrepreneur, he explained that the festival aims to unite people from all walks of life, promoting tourism and sustainable development. Citing former President Osagyefo Dr. Kwame Nkrumah, he said, “We face neither east nor west but forward,” to underscore the festival’s forward-looking vision.

He reiterated that the Afrobeach Festival, with its rich program and commitment to cultural and environmental stewardship, is poised to become a premier global event, celebrating the best of African heritage and paving the way for sustainable coastal tourism.

Member of Parliament for La Dade Kotopon, Rita Naa Odoley Sowah, urged the public to patronize the event, highlighting its importance in promoting Ghanaian culture and boosting tourism.

She also encouraged eligible new voters to participate in the ongoing voter registration exercise and to exercise their voting rights peacefully before, during, and after the December polls.

The Kpeshie Divisional Police Commander, Chief Superintendent Emmanuel Odonkor Baah pledged coordinated efforts between the districts within the Kpeshie Division to ensure comprehensive protection before, during, and after the events. He urged festival attendees to comply with all security measures.

BY STEPHANIE BIRIKORANG