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CeFeM Workshop Empowers Young African Women in Media Production

Published
9 months agoon

The maiden edition of the Cedar Femme (CeFeM) Media Skills for HER Initiative, a free training workshop aimed at empowering young women in Africa with essential media production skills has ended.
This innovative programme is focused on addressing the gender gap in Africa’s media industry by providing hands-on training in smartphone media production, filmmaking, digital marketing, video production, photography, lighting, sound production, business of media, communication, and drone piloting.
It is also designed to foster digital literacy, economic independence, and gender equality through practical experience.
By equipping young women with these skills, the initiative further aims to close the significant gender gap in media production roles in Ghana and beyond.
The programme’s comprehensive curriculum ensures participants gain confidence and competence to enter and excel in the media industry.
Creative Director and founder of CeFem Media, organisers of the workshop, Regina Odigie-Olatayo, speaking at event highlighted the importance of the initiative.
With 16 years of experience in media, Ms Odigie-Olatayo shared her journey from being a presenter to transitioning into behind-the-scenes roles.
She identified a significant gap in operational media skills among women, noting that many women were unaware of the opportunities available behind the scenes.
She said her own challenges in media production motivated her to create this initiative to empower more women to venture into operational media roles.
She stressed the importance of women gaining technical skills in media, explaining that many women traditionally aim for roles in front of the camera, such as presenting and acting, without realizing the potential and opportunities in technical areas like camera operation, video editing, and production.
By learning these skills, she said women could not only secure better job opportunities but also embark on entrepreneurial ventures in the media industry.
“The Media Skills for HER Initiative is not just a workshop but a movement to open women’s minds to the vast opportunities in media.”
“Women have long been relegated to limited roles in front of the camera, but this initiative aims to change that by highlighting the numerous possibilities behind the camera,” she added.
Ms Odigie-Olatayo stated that these skills could lead to economic independence and entrepreneurial ventures, enabling women to produce their own content, create films, and build media businesses.
She mentioned that despite limited funding, the workshop received an overwhelming response.
She revealed though it was originally intended for 20 participants, the workshop accommodated 78 women, with over 168 registrations.
This overwhelming interest, Odigie-Olatayo said underscores the significant demand for such training programmes.
“The workshop’s success has prompted plans to hold it bimonthly, expanding its reach to more young women across Ghana and other African countries because it also attracted participants from beyond Ghana, making it a Pan-African event,” she said.
She therefore called for support from individuals and corproate organisations to sustain and expand the programme.
During an interaction with participants, one of the facilitators Mr Kwasi Adarkwa urged the beneficiaries to take seriously whatever they have been taught.
According to him gaining such practical skills was necessary for every woman aspiring to be a game changer in Africa’s media space.
He also touched on the relevance of creativity in coming out with good and interesting content that could catch the attention of people everywhere.
BY RAISSA SAMBOU
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The Central North Regional Police Command, has arrested two suspects in connection with the murder of , Tahiru Zenabu, at Kokoase, a suburb of Twifo Praso in the Central Region.
Tahiru Zenabu, was found dead in her room on April 3, 2025 with a cloth tied around her neck and blood stains on her hands at Kokoase, a suburb of Twifo Praso in the Central Region.
The suspects, identified as Isaac Arhin and Richard Armah, were arrested on May 5, 2025 at Twifo Aboabo.
Preliminary investigations established that Richard Armah, a mobile phone Repairer and Spinner residing in Twifo Aboabo, was arrested when he used the deceased’s mobile phone to call a friend of the deceased who reported the matter to the police.
Upon interrogation, Richard Armah mentioned suspect Isaac Arhin as his accomplice and he was subsequently arrested. The mobile phone has since been retrieved and is in the custody of the Police.
The two accused persons were put before the court on May 7, 2025 and were remanded into police custody to re-appear on May 21, 2025.
News
Female Members of Parliament Undergo Affirmative Action Training in Ada

Published
9 hours agoon
May 9, 2025
A two-day training workshop was organised by the National Commission for Civic Education (NCCE) to sensitise Ghanaian female Members of Parliament (MPs) on the Affirmative Action (AA) Law was held from May 6-7 2025.
The workshop held at the Aqua Safari Resort in Ada aimed at providing the MPs with lobbying skills, advocacy and the necessary tools for the act to be fully enforced.
Madam Kathleen Addy, Chairperson of the NCCE, opening the workshop, said the sensitisation was important for the female MPs to help materialise the benefits envisaged in the law.
Madam Addy said there were a lot of reforms to be made to help more women emerge as parliamentarians, citing Rwanda, where 64 per cent of its parliamentarians are females.
Madam Addy said the AA law must impress upon political parties to reserve a percentage of their parliamentary seats for women, an intervention she believes would make women part of policymaking.
She lamented that Ghana has 50 per cent of its population being women but only 14 per cent of women in Ghana’s parliament are women.
The MPs expressed satisfaction about the workshop, acknowledging that women have always been marginalised and less catered for.
The Minister for Tourism, Culture and Creative Arts, Hon. Ablah Dzifa Gomashie, and MP for Ketu South and a queen mother in the Aflao Traditional Area, said that a female child could equally be raised by her parents to perform tasks of all kinds, rather than segregating duties to be performed with gender identification.
She said aside what biologically identifies us as men and women, and may be our strength levels, every other thing can be done by both genders, adding that countries that have women in leadership are doing better than Ghana.
The MP for Salaga South, Madam Zuwera Mohammed Ibrahimah, added her voice and said the Affirmative Action Law, which was passed and assented to last year, would not be one of the many laws that are not in use.
According to her, female MPs would get themselves acquainted with the law, engage various stakeholders, and then disseminate an action plan to the citizenry to empower and encourage many women to accept leadership positions in the country.

On Monday, May 7, 2025, the Minister of Tourism, Culture and Creative Arts and MP for Ketu South, Hon. Abla Dzifa Gomashie launched the Fleet Pool Management Service (FPMS), a transport service by the Ghana Tourism Development Company (GTDC) that aims to solve the transportation challenges in the tourism sector.
According to Hon. Abla Dzifa Gomashie, the goal of the initiative is to ensure that movement between destinations in Ghana is as enjoyable as the attractions themselves.
She stated that tourism is not just about the sights. It is about the experience, and the experience starts the moment a tourist lands in Ghana. If transportation is poor, we risk losing visitors and damaging our reputation.





Abla Dzifa Gomashie stressed the need for better connectivity and called on African countries to work together to improve direct flight connections within the continent.
According to her, travelling across Africa is expensive and tiring. We therefore need partnerships with countries that have national carriers to make this easier, she stated.
The Fleet Pool Management Service (FPMS) is designed not just as a short-term strategy, but as a model for long-term transformation.
It will help support better driving standards, compliance with national regulations, and overall growth in the tourism ecosystem.
The minister urged other tourism-related businesses, such as hotels, restaurants, and cultural institutions, to also reflect Ghana’s identity in what they offer by playing Ghanaian music in their hotel lobbies, decorating the place with local art, and serving Ghanaian food in creative ways. She asked hoteliers to let tourists feel the culture at every turn.
Concluding her address, she urged stakeholders to embrace innovation and a spirit of service, which has Ghana’s development at the forefront.
She expressed confidence that, with collective effort, tourism could become a key pillar of the nation’s economic growth.
The Ag. The Chief Executive Officer of the GTDC said the FPMS will use the Private Public Partnership Approach to improve transportation in the tourism sector, with GTDC doing the legwork to get the customers.
To do this, he said the GTDC will ensure that there is a database on drivers to organise tour driving and track to give accurate information to tourists.
Though he acknowledged that collecting data in Ghana is cumbersome and challenging, he said GTDC will support by organising this using a different kind of orientation.
The initiative is a way to position Ghana by helping to overcome the challenges for us to achieve the Black Star Experience.
According to Prof. Kobby Mensah, FPMS is a forward-looking transport network that would ensure a professional system that has a dependable supply system in place.
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