Accra came alive last Saturday night as Roots by Linnan hosted a vibrant cultural experience celebrating the rich traditions and contemporary creativity of northern Ghana.
The event brought together lovers of culture, fashion, and food for an unforgettable evening filled with heritage and style.
Guests enjoyed a stunning display of northern Ghanaian culture, featuring captivating traditional performances and a delectable array of dishes, including tubaani, wasawasa, and gable, alongside locally brewed drinks like pito and samia.
The highlight of the evening was a spectacular fashion show featuring the ‘Roots Reimagined’ collection, which offered a fresh take on Ghana’s iconic smock fabric.
Every piece, from skirts and trousers to jackets and flowing dresses, was crafted from hand-woven textiles produced by skilled women weavers in the Upper West Region.
Models strutted down the runway to the melodic sounds of a live xylophonist, creating an immersive atmosphere.
In a beautiful homage to heritage, each piece in the collection was given a northern Ghanaian name, reinforcing the deep cultural connections that inspire the brand.
“Roots Reimagined is about preserving heritage while embracing innovation,” said Perfectual Linnan Labik, Founder and Creative Director of Roots by Linnan.
“Through this collection, we honour the artistry of northern Ghanaian women and celebrate the enduring relevance of our traditional fabric in today’s fashion landscape”, she noted.
“I plan on doing this every day, using fashion, food, music, and storytelling to keep the spotlight on northern Ghana. I am also looking forward to collaborating with the government and other creatives to take this vision even further,” she added.
Ms Labik emphasised that the event was not only to celebrate tradition but also showcase the incredible talent of northern artisans and the powerful fusion of culture and modern design.
She said Roots by Linnan is a social enterprise and fashion brand founded in 2015 by Perfectual Linnan Labik.
“It partners with skilled weavers in the Upper West Region to produce authentic smock fabrics, which are then transformed into contemporary, ready-to-wear pieces that blend cultural authenticity with modern design”, Ms Labik explained.
She further added that beyond fashion, Roots by Linnan represents a movement that amplifies northern voices, supports community livelihoods, and reimagines heritage for a global stage.